On-Demand Breastfeeding Support

(Doulas and Sleep Consultants too)

Lactation Consultants (IBCLCs) are fully covered by most health insurance plans.

Available for FREE on iOS and Android

boobfaity

Available for FREE on IOS and Android

boobfaity

On-Demand Breastfeeding Support

(Doulas and Sleep Consultants too)

Lactation Consultants (IBCLCs) are fully covered by most health insurance plans.

How The App Works

An Easy, 6-Step Process to Crushing Your Health Goals!

Search By “Expert Type”

Work with a Lactation Consultant, Doula (Childbirth or Postpartum), or Sleep Consultant

Tailor Search Results To Your Specific Needs

Pick your Urgency (Now, Today, or Soon) and use various filters to narrow down your choices

Review In-Depth Profiles Of Experts

Scan their experience, working style, ratings & reviews, and prices to find the best fit for you

Make An Appointment

If doing an “on-demand” call, we’ll place you into the Waiting Room after “prep” finishes

Prepare For Telehealth Call

Fill out the “Client Intake Forms” in advance and find a well-lit, comfortable place with a strong wifi signal

Create “Care Plan” Together

Your Expert will help you create a “Care Plan” and troubleshoot any issues you might be having

About Us

It REALLY does take a village…

When Alyssa Martucci’s  daughter was born in 2019, she had a lot of questions about breastfeeding. Luckily, her close friend, Christine Reese, happens to be a nearby Lactation Consultant (IBCLC) and Pediatric Nurse. Christine’s patients affectionately refer to her as the Boob Fairy because she “works miracles” while providing evidence-based recommendations and support for each family’s individual breastfeeding journey.

Through countless texts, calls, and in-home visits, Alyssa felt more confident and empowered to achieve her breastfeeding goals. Both women quickly realized that all mothers need a “Christine” in their life, to provide on-demand lactation support. BoobFairy was born.

Marketplace and Telehealth Platform for Maternal & Child Health Support

While BoobFairy started as an on-demand platform for lactation support, we’ve been growing too. After much parent feedback, we’ve come up with a new vision: to become THE place for parents to find & receive support for all of their pregnancy and postpartum needs.

Whether you are looking for a Lactation Consultant, Doula, Sleep Consultant, or other Experts (coming soon), we are here to help because it really does take a village to raise a child. And we all could use some extra support.

Get the Best Support FOR YOU

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On-Demand, Virtual Telehealth Calls (In-Person Appointments coming soon)

*Go from “Search to Speak” in under 10 minutes. Conduct calls inside the App
*Or book a date & time that is most convenient for you (within the next week)

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Lactation Consultants, Doulas (Childbirth and Postpartum), and Sleep Consultants

*All Experts are 100% certified and operate independent, private practices
*More “Expert Types” coming soon (e.g. Pelvic Floor Therapists, Childbirth Educators, Newborn Care Specialists, Dietitians / Nutritionists)

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Ratings, Reviews, In-Depth Profiles, and Filters to make your choice easier

*Don’t just pick ANY support. Choose the BEST support FOR YOU
*Maternal death rates are 3-4X higher for BIPOC women. We need to fix this! We hope our “Inclusivity” Filters are a start, to help you find an Expert of a similar background that you can better relate to

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Chat with an Expert before booking an appointment (free of charge)

*Not sure if you need support or if this Expert is right for you? Reach out and find out

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Pay with your HSA/FSA funds and save money

*Lactation support (with IBCLCs) is 100% fully-covered by most commercial health insurance plans. Chat with your Expert and ask if they can provide you with a “Superbill” for insurance reimbursement

…and SO much more planned over the next few months that we just can’t announce yet!

If you want to be kept in-the-loop about the new benefits and tools as they are released, sign-up below:

    What Moms Are Saying...

    • "As a first-time mom, I was naïve in thinking that breastfeeding would come instinctually because it was the 'natural' thing to do. I was in for a rude awakening...my nipples were sore, blistered, and bleeding after coming home from the hospital. I had no one to turn to as my family always formula-fed. I was so grateful to have a real-time lactation consultant at my fingertips at any time of the day. Those 3AM tears of frustration, pain, and worry were slowly wiped away thanks to the care provided by the 'BoobFairy.'"

      - Allie

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    • "I love everything about the BoobFairy! When you give birth, you have so much going on with healing and adjusting to being a mom. Trying to access a Lactation Consultant (LC) during their office hours doesn’t always work. My dedicated LC is always just a video call / text away. It’s so convenient to have her when I need her especially when navigating the first few weeks of feeding and learning how to properly latch. Any new moms definitely need a boob fairy!"

      - Renee

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    • "Painful latch. Low supply & marathon pumping sessions. Clogged ducts. Mastitis, twice! Just about every inconvenient and painful event you could think of happened to me while attempting to breastfeed. With round-the-clock guidance and support from a Lactation Consultant, I was able to overcome these massive hurdles and nursed my baby for 9 months. There is absolutely no way I would have been able to navigate the issues I had with Google and my 'Facebook Mom' groups; my usual haunts. My Lactation Consultant's involvement was crucial in helping push me through the difficulties"

      - Kaila

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      Frequently Asked Questions

      Our product is available as an app that can be downloaded from the Apple App Store (iOS) and Google Play (Android) under the name “BoobFairy.” You won’t be able to access the product’s core capabilities on our website; please use these links to download the app:

      App Store (iOS) download

      Google Play (Android) download

      Nope! Just download the app and start searching. We prefer transparency. You can view all the Experts, their in-depth profiles, ratings & reviews, prices, and other relevant information without creating an account. If you want to chat with an Expert or book an appointment, then you will need to be logged into your account, for HIPAA privacy and security reasons.

      At the moment, you can work with Lactation Consultants, Doulas (Childbirth Doulas and Postpartum Doulas) and Sleep Consultants. We plan to offer many other “Expert Types” in the future within the Maternal & Child Health industry. If there is a certain Expert Type that you want us to prioritize, please let us know at hello@boobfairy.com

      At the moment, only Telehealth calls are possible. We plan to facilitate “Home Visits and “In-Office Appointments” soon, where an Expert can come to your home or you can visit the Expert’s office. We use the words “call / appointment / visit / consultation / consult” interchangeably; they mean the same thing in our eyes.

      The Inclusivity Filters are included in an attempt to help improve Maternal & Child Health outcomes. Unfortunately, the maternal mortality rate for people identifying as BIPOC (Black, Indigenous, People of Color) is 3-4X worse than Caucasian people. One of the contributing factors to this alarming statistic is that many BIPOC either do not have access to proper care or do not feel comfortable discussing their health information with others in an American healthcare system traditionally dominated by Caucasian people.

      Inclusivity Filters” is our small way to try to help people find practitioners of similar backgrounds in hopes of making people feel more comfortable and more open about their health issues in order to achieve better care outcomes. For example, we believe a black pregnant woman is more likely to feel a closer connection with a black Doula and hopefully that closer connection results in a more satisfying relationship with improved care outcomes. Perhaps that is too simplistic of an approach, but we are willing to give it a try. If our Inclusivity Filters can help prevent just 1 BIPOC person to avoid becoming another tragic maternal mortality victim, then it’s all been worth the effort.

      Yes! To help you find an Expert who speaks your language, please use the “Language” filter in the search results. We currently list 25 different languages as filter options. Soon, we will offer a “keyword search tool” so that you can search for a language that an Expert might list in their profile, but we don’t currently have as a language filter option, such as “Serbian.”

      Yes! Finding the right Expert that is best FOR YOU is very important. While we try to provide enough information in the Expert’s in-depth profile to help you make up your mind, we don’t always list all the questions that you might care about. So, we include a free, chat tool (located next to the Expert’s picture at the top of their profile) where you can start a conversation with the Expert.

      • Maybe you want to ask them if they are an “in-network” provider with a certain health insurance company?
      • Or perhaps they list weekend or night-time availability and you just want to confirm that the information is accurate?
      • Maybe you want further clarification about their working style to ensure they would be a good fit for you?

      Whatever the case might be, we want you to get the answers you need so that you can feel confident in your decision to book an appointment with that particular Expert. All chats / messages are private, secure, and fully HIPAA-compliant

      HIPAA stands for the Health Insurance Portability and Accountability Act of 1996 (HIPAA). This law required the US Department of Health and Human Services (HHS) to adopt national standards for electronic health care transactions which includes rules surrounding data privacy and security. The law was intended to protect the Private Health Information (PHI) of patients who use the US healthcare system. This government website helps you better understand your rights under HIPAA. While not all services offered through BoobFairy are considered healthcare transactions under the laws of HIPAA, we are still implementing HIPAA throughout our platform, in all areas, to ensure high standards of encryption, data privacy, and security. By operating in a HIPAA-compliant way, you can be sure that your data is private and secure.

      First of all, BoobFairy is HIPAA-compliant. We take your privacy and data security very seriously! Every message and consultation is fully-encrypted. We do not share your private health information (PHI) with anyone without your permission. The only people that can view your health information are the Experts that you have chosen to communicate with. Not even BoobFairy staff who maintain this technology platform will be able to view your private health information (PHI).

      If the telehealth call is slow or is distorted / scrambled, you can hang-up the call and then attempt to re-enter the call using the same “Join Call” appointment link as before. If you are still having issues, you can try to turn your WIFI off and then back on again. If you are not attempting to get reimbursed by a health insurer for the telehealth call, you can also turn off your camera to help achieve a more stable connection. Most health insurers require a “video” call in order to be reimbursed (a phone call is not enough), so we require all cameras to be turned “on” when initiating a telehealth call.

      If you are still having connectivity issues and can’t complete the call in a satisfactory manner, you can ask the Expert to “cancel” the appointment and receive a full refund.

      Whenever possible, ensure you are connecting to the Internet in the most stable and fastest method possible. WIFI is almost always more stable than a cellular signal, such as 4G or 5G. Wired (ethernet) network is usually faster and more stable than a wireless signal using a router. If you are using dial-up internet instead of high-speed internet, then you likely won’t be able to complete a telehealth video call in an adequate manner. A high-speed signal is a prerequisite to having a satisfactory telehealth call.

      In order to send a message to an Expert or to book an appointment, you must have a user account AND be logged into the app. Since you might be sharing Private Health Information (PHI) in a chat message, we need to ensure that all communications are indeed private and secure, due to HIPAA regulations. We can’t ensure that without you having an account and being logged into the app.

      The same thing applies for telehealth consultations. All telehealth consultations must be conducted inside the app to ensure that they are private & secure. In order for us to properly save your appointment information, store your health questionnaire answers, provide a copy of your “Care Plan” created in partnership with your Expert, and even to store your final receipt, we need to do all of this within your user account. Requiring users to be logged into their account in order to make an appointment helps simplify these logistics.

      If you have scheduled an appointment, you will receive an email confirmation with the date and time for your appointment. Please add the appointment details to your calendar to remind you about your upcoming appointment.

      About 5 minutes before the appointment start time, please log-in to your account. You are required to log-in to your account to conduct the telehealth call for HIPAA security and data privacy reasons. Once you have logged in to your account, please navigate to the “Appointments” section. There will be an “Upcoming Appointments” area which lists all of your scheduled, upcoming appointments.

      Your particular appointment will have a “Join Call” button that can be selected only within 5 minutes of the appointment start time. If you click that button, you will be placed into the Waiting Room until the Expert has joined the call. The consultation begins automatically once both parties enter the Waiting Room.

      If you are doing an “on-demand” appointment, you will be automatically placed into the “Waiting Room” once you have filled out the necessary paperwork. The telehealth call will start once the Expert joins the Waiting Room too.

      After successfully scheduling an appointment, you will need to complete the “Client Intake Forms” before the consultation can start. If the “Client Intake Forms” are not submitted in advance of the call, you will not be able to select the “Join Call” button.

      The “Client Intake Forms” consist of 3 legal and health-related forms.
      Form 1: A “HIPAA Acknowledgement Form” to be signed acknowledging that you have read our HIPAA policies.
      Form 2: A “Consent for Services Form” to be signed acknowledging that you are requesting a certain type of consultation and what tasks might be required from you in order to successfully complete that consultation.
      Form 3: A “Health Questionnaire Form” that will gather relevant, basic health information that the Expert needs in order to help assess your current situation/circumstances. The more thorough you answer this questionnaire, the more productive the actual consultation is likely to be.

      If you are doing a telehealth call, we recommend finding a quiet, well-lit, comfortable place to conduct the call. If you have a reclining chair / recliner, that’s usually a great, relaxing option. Ensure that there is a strong WIFI connection, wherever you are.

      Everyone’s circumstances and backgrounds are different. In order for Experts to give the best guidance, they need to fully understand your (and when applicable, your child’s) situation to be able to tailor their advice to your individual needs. That advice could be different depending on your current circumstances and/or your past health history. The benefit of filling out a health questionnaire is that Experts won’t need to spend a lot of time during your consultation gathering this information. The consultation can be much more productive (and personalized) if the health questionnaire has been fully completed before the appointment starts.

      Yes, it really is “on-demand.” If you have ever used a ride-sharing app before like Uber or Lyft, you will see that our “on-demand” consultations operate in a similar way. If an Expert has some free-time (perhaps they just finished a shift at the hospital), they can set their status as “available.” Since this is a new concept in the healthcare world, we’ll explain how it works in further detail below:

      After you tell us what type of Expert you’d like to speak with (a Lactation Consultant, example), you will be prompted for WHEN you want to have a consultation. If you select, “Now” then we will let you know which Experts are available right now for a telehealth consultation. All Experts must have at least 75 minutes of availability or else we won’t consider them as “Available Now.” So, don’t worry about not getting the proper attention you might need.

      Once you select the Expert you want to speak with, you will fill out a basic health questionnaire and 2 consent forms, before the consultation begins. We will ask you to estimate how long the consult will likely last, but this is only an estimate, so don’t worry about selecting too short (or too long) of a timeframe. We’ll finalize everything at the end and make any necessary adjustments then too.

      While you are filling out the health questionnaire, the Expert will be notified, behind-the-scenes, that a consultation is about to start and they should get prepared. Once you submit your questionnaire, you will be placed into the Waiting Room while the Expert can quickly review the answers to the health questionnaire. By filling out the questionnaire thoroughly, in advance, the consultation can be more productive. As soon as the Expert joins the Waiting Room, we will initiate the consultation.

      It’s that easy! You’ll be thinking, “Why hasn’t anyone built this before?!” We wonder the same thing…

      No, Experts are all independent practitioners that use BoobFairy’s technology platform to help manage their own private practice. We love supporting small businesses. All communications, consultations, and services that Experts provide are being conducted independently from BoobFairy.

      In order for an Expert to offer their services publicly, they must show us (BoobFairy) proof of their certification / credentials. If an Expert wants to offer Lactation Consulting services, for example, then they must upload a copy of their lactation certification. The same applies for Doulas, Sleep Consultants, and any Experts that wish to offer their services in any other health-related area. We do not allow Experts to work with clients without possessing a proper certificate or to offer their services in a health area where they lack the proper credentials.

      Some accrediting agencies offer public tools where you can enter the Expert’s ID number to verify that they do, in fact, hold an up-to-date certification. For example, here is the certification verification tool for International Board Certified Lactation Consultants (IBCLCs) and here’s the registry verification tool for Certified Lactation Counselors (CLCs).

      If an Expert fraudulently attempts to pass off a certification as being legitimate, we cannot and do not take responsibility here. On a best-efforts basis, we attempt to verify that all Experts do indeed have the proper certifications to claim themselves as “Experts.” But, we do not take responsibility for “bad actors” and the ultimate responsibility of whether a user chooses to work with an Expert or not ultimately lies with the user.

      Great question! An IBCLC stands for International Board Certified Lactation Consultant. This is a type of certification signaling that this person is an expert in understanding lactation. IBCLCs are considered the “gold-standard” when it comes to knowledge and training in lactation support. The IBCLC certificate is the only certification type that requires real-world, clinical experience. Usually, to work in a hospital setting, a lactation consultant would need to have the IBCLC certification.

      Due to the Affordable Care Act (ACA), lactation support is fully-covered by most commercial health insurance plans! YAY! But, the health insurer can decide what minimum certification level they require from all providers/practitioners that are providing lactation support consultations. This minimum certification level (in the health insurer’s eyes) is to ensure that there is a high-quality standard of care in place to protect the safety of their members / patients. Therefore, most health insurers have decided to only work with (and pay for) lactation consultations that are overseen by a Lactation Consultant that has the IBCLC certification.

      What does this all mean in the end? If you want to get reimbursed by your health insurer for a lactation consultation, then make sure that the Lactation Consultant you work with has the IBCLC certificate. If you work with a Lactation Consultant without that IBCLC certificate, the health insurer is more likely to deny your reimbursement claim. BoobFairy lists what certifications each Expert has on their profile, including the IBCLC certificate. We also recommend chatting with that Expert to confirm that the Expert’s IBCLC certificate is in good-standing because you wish to submit a reimbursement claim to your health insurer. Also, tell the Lactation Consultant that you want a “Superbill” after the consultation finishes so you can submit that “Superbill” as evidence of your consultation to the health insurer. The health insurer will require a copy of the “Superbill” in order to reimburse you.

      We currently accept all major credit and debit cards, including Visa, MasterCard, American Express, Discover, and Diner’s Club. We also work with HSA/FSA payment cards too to give you even further savings.

      Soon, we will accept digital wallets like Apple Pay, Google Pay, and Microsoft Pay.

      Most Experts charge a different fee for different appointment lengths. While we ask you to estimate how long of an appointment you likely need (e.g. a 60 minute appointment), we want to ensure we are not over-charging you if the call was actually for a shorter length. So, after every consultation is complete, we ask the Expert to confirm the actual length of the call before we finalize the bill. This extra step means that your receipt / final bill is usually not available immediately after the consultation ends. It can take up to 24 hours to finalize the bill. Once the bill is finalized, we will notify you, by email, that the receipt is available to be viewed / downloaded within your account. We do not email you a copy of the receipt because email is not considered a HIPAA-compliant communication method and we value your privacy and data security deeply.

      If you have any questions about your final bill or wish to dispute a charge, please contact us within the BoobFairy app. We do not recommend emailing us because that is not a HIPAA-compliant communication channel.

      Some services MIGHT be covered through your health insurer, but most services are not. Insurance is unfortunately complicated in the “Maternal & Child Health” world. Typically, Doula and Sleep Consulting services are not covered under health insurance. For Lactation Consultations, most commercial health insurers are required by law to fully-cover lactation consultations, free of charge, if they are conducted by a Lactation Consultant with an IBCLC (International Board Certified Lactation Consultant) certification. If using your health insurance coverage is important to you, we recommend chatting with your Expert, in advance of booking a consultation, to see if they accept your health insurance. Since all Experts are independent practitioners, they choose which health insurers to work with. Please read this article to learn more about insurance coverage for lactation consultations.

      We have plans to integrate health insurance into our platform soon to process reimbursement claims and simplify everything for you.

      Immediately dial 911 on your telephone to call for emergency assistance. BoobFairy is not a solution for medical emergencies.

      If you must cancel your appointment, we ask that you make the Expert aware of your change of plans as soon as possible so that the Expert can open the time slot for another person to book an appointment. Here are our cancellation policies:

      • Early Cancellations: If you cancel your appointment with at least 24 hours notice, you will not be charged a cancellation fee.

      • Cancellations / “No-Shows” for Appointments Booked 24+ Hours in Advance: If you do not show up for (or cancel) your scheduled appointment that was booked at least 24 hours in advance, you will be charged a “no-show” fee of $50.
        Last-Minute Cancellations: If you cancel your appointment within 2 hours of its start time (having booked the appointment at least 24 hours in advance), it will be treated as if it was a “no-show” and you will be charged a $50 fee.
        Late Cancellations: If you cancel your appointment between 2-24 hours before its start time (having booked the appointment at least 24 hours in advance of the appointment start time), you will be charged a late cancellation fee of $30

      • Close Proximity Appointment Cancellations / “No Shows”:
        Within 24 Hours: If you schedule an appointment to be conducted within the next 24 hours and then cancel that appointment at least 8 hours ahead of the appointment start time, you will be charged 50% of the Expert’s estimated fee, or $50, whichever amount is greater. 
        Within 8 Hours: If you scheduled the appointment within 8 hours of the appointment start time and then cancel that appointment (or don’t show up for that appointment), then you will be charged 100% of the Expert’s estimated fee.

       

      On-Time Responsibility: You are responsible for showing up on-time for your appointment. The Expert is under no obligation to stay longer than the appointment’s scheduled end-time. Experts likely have a packed schedule and would be cutting into another client’s appointment if they stay past the appointment’s scheduled end-time.


      If technical difficulties caused a late arrival, you may ask the Expert if they would be willing to stay longer to make up for lost time, but the Expert is under no obligation to do so if their schedule doesn’t allow for it.

      At this time, we only allow refunds in rare circumstances. If an Expert has acted in a fraudulent manner or breaks our Code of Conduct, you may request a refund. If our technology platform was experiencing technical difficulties and you were not able to complete a telehealth consultation in an adequate manner, we will also issue a refund. In almost all other circumstances, we are not processing refunds. It is rare that service providers in the healthcare space will issue refunds and we must follow the industry standards.

      If you have a general question that does not involve discussing Private Health Information (PHI) or is not about a past or upcoming appointment, you may email us at hello@boobfairy.com.

      If you have a question that involves Private Health Information (PHI), which includes past or upcoming appointments, please contact us through the BoobFairy app instead. Email is not considered a HIPAA-compliant communication method and in order to fully protect your privacy and data security, all sensitive communication should be conducted within the app through our secure, communication channels.

      Available for FREE on IOS and Android